Calgary Web Services | Web Marketing | Graphic Design

Emphasize Design is proud to offer expertise in a wide range of online services, online marketing and graphic design. We enthusiastically work alongside you and your company to develop smart, unique and affordable solutions in any of the following services:

Calgary Web design
Calgary Web development
Calgary Web ecommerce solutions
Copywriting services | Content Development
Web marketing (SEO, PPC, Social media marketing, Email marketing, Blog design)
Graphic design (Brochure design, company logo design, business card design, advertising design)
Video Production (Web integrated video, Intro video's, How-to video's, Promotional video's, etc.)
Web hosting and domain name registration

Emphasize Design | Strategic Calgary Marketing Consulting

A Creative Calgary Marketing Consultancy

Q: Where do I start?

A: No-obligation, no-cost marketing consulting

Want to excel and enhance your corporate image and/or marketing strategy?
Launching a new venture and interested in professionally developing your company brand, image and identity?
Have an existing company and/or website that is not performing like you want it to?
Just have some questions about Emphasize Design, our products and services?

Emphasize Design prides itself as a professional, creative Calgary marketing consultancy. Given countless individuals and companies that claim to be web and graphic “experts,” the industry can be rather intimidating at the start. Emphasize Design makes the process simple, relaxed, professional and fun. You will not be bombarded with technical jargon, you will not be pressured, nor will you be treated like a number. When you partner with Emphasize Design, you are a colleague and friend.

Marketing consulting with Emphasize Design is a great starting point. We ask the right questions, brainstorm creative ideas with you and establish lucrative campaign objectives. Our ultimate goal is to construct and deliver the most remarkable web projects and marketing strategies. We ensure that your new image will differentiate your company, cut through the clutter and define your brand at first glance. Your brand image will look so good that you can't be ignored.

Avoid wasting your time and money. Book a no-cost consultation to learn how partnering with Emphasize Design will be your smartest marketing strategy.

Professional Calgary Web Design and Web Development

Calgary Web Design and Web Development

Q: Should I hire a professional company to build my website?

A: Emphasize Design Calgary web design and web development

Maintaining an online presence is no longer an optional business strategy, it is a business necessity. The Internet has become the most extensively used tool for strategic business marketing, so the importance of standing out above your competition is more critical than ever.

Defining your business online begins with partnering with the right company -- not your neighbour, not that friend-of-a-friend who used to colour back in the day, not that guy who can “get it done cheap” -- a professional, specialized company. Emphasize Design is an experienced Calgary web design, web marketing and graphic design agency that delivers powerful results to companies worldwide.

Why choose Emphasize Design Calgary web design and web development services?

We genuinely care about our clients, their image, goals and budget
We complete professional, affordable and distinguished web design projects
We ask the right questions. Projects are designed to achieve your goals and appeal to your target audience
We meet your deadlines and ensure efficient project delivery
We maintain an experienced, dedicated team of graphic designers and web developers
We are addicted to maximizing client satisfaction
We always guarantee that we lay the groundwork for positive online experiences
We build long term solutions. Never once have we had to re-design or re-build a website. All websites are built to last and accept growth as your business evolves
We offer ongoing full support to all of our clients. You will never be forgotten.

Emphasize Design provides reputable, custom web design and web development services to companies of all sizes, in any industry, in any location. We specialize in the creation of unique, functional, inviting website solutions that work for you, your business, and most importantly, your customers.

When it comes to web design and web development, it truly follows the motto you get what you pay for. It is important to understand that it is very easy for your customers to separate a poorly designed and developed website from a professional project produced by Emphasize Design. We strategically combine your campaign goals and insights with our web design expertise to construct your ideal online solution.

We encourage you to browse through our web design portfolio and contact us to request further information.

Sleek, Secure, Successful Ecommerce Solutions

Web Ecommerce Solutions

Q: Should I sell my product and/or service online?

A: Web Ecommerce Solutions

The number of individuals and companies purchasing online far outweighs the number of businesses actually selling online. Given the massive influx of online shoppers, now is an excellent time to get a step up on your competition and increase revenues by selling your product and/or service online with Emphasize Design's ecommerce solutions.

Functionality, convenient design and security are three critical components to a successful online shopping experience. These three elements are guaranteed when you partner with Emphasize Design to develop your web ecommerce site.

What are the benefits to web ecommerce?

Buyer convenience - customers can shop while you sleep
Expanded clientele - sell to the world rather than just a local market
Increased website traffic - the larger your online store, the more traffic you will generate to your website

Emphasize Design web e-commerce solutions enable your business to:

Add, remove or modify your entire product catalogue via secure login
Upload product categories, images, descriptions, prices, etc.
Add and highlight featured product(s)
Integrate chosen courier(s) and shipping rates
Complete secured, convenient payments
Increase website searchability (SEO)
Integration with secure payment processor (PayPal, Moneris, etc.)

Emphasize Design designs, develops and manages immaculate e-commerce websites. It has been an absolute pleasure participating in our clients’ online success and we are confident that you can experience online sales success also. If you are interested in taking your business online, browse through Emphasize Design’s past e-commerce projects and contact us to request further information.

Clear, Creative, Credible Copywriting Services

Emphasize Design | Experienced Capable Copywriting

Q: I'm not a writer. Can you write content for my site?

A: Copywriting services

The words you use, either written or spoken, can have powerful effects on your audience. Whether your goal is to inform, persuade, call for action, or entertain, your words and your stories can make or break your website and/or advertising material. They can be powerful, because language is software for the mind.

Emphasize Design’s skilled content writers will work with you to to develop engaging content for your website and/or sales material. Compelling and relevant copywriting will define the overall professionalism of your business, and either promote further reading, or turn potential customers over to your competition. Partnering with Emphasize Design for your copywriting will add another dimension to your website and/or sales material, making certain that the right message is portrayed to your target audience.

Does copywriting affect my website's searchability?

Strategic content development significantly determines a websites searchability. In order for a website to be successfully searchable by search engines, it is critical that the copywriting be keyword and key-phrase rich. Why? Because the more relevant keywords and key-phrases integrated during the copywriting and coding phases means stronger search engine results and increased traffic to your website.

SEO | PPC | Social Media | Email Marketing | Blog | Web Marketing Campaigns

Emphasize Design | Strategic Online Exposure

Q: How can I get my website to the top of Google?

Q: How can I get my website noticed above my competitors?

Q: How can I generate more traffic to my website?

A: Web marketing campaigns

Online marketing truly is the most critical element to maximize the potential of your website. You can have one of the most beautiful websites on the web, but if only a couple of people are visiting, than it’s not so beautiful for your business is it?

Emphasize Design develops and maintains lucrative web marketing strategies that are guaranteed to increase traffic and overall effectiveness of your website. Professional online marketing campaigns are all about receiving positive return on investment, which is exactly what you will experience when you partner with Emphasize Design.

Our web marketing campaigns will solve the question, "hunt for customers, or make yourself available when customers are hunting for you?"

Search Engine Optimization

Emphasize Design | Search Engine Optimization (SEO)

Search engine optimization (SEO) is a strategic online marketing tactic that will increase your websites' search engine ranking. The most obvious benefit of SEO is traffic. Without traffic, you don’t have anybody visiting your site to convert to buyers. Emphasize Design eliminates this issue by offering affordable SEO campaigns that are guaranteed to increase your search engine ranking and attract loads of visitors.

Did you know?

When internet users look for information, services or products to buy, more than 8 out of 10 rely on search engines, not simple surfing
85% of these searchers don’t click on paid links
63% of links that are naturally displayed at the top of search engines get clicks
Being naturally found at the top (due to SEO, not to PPC) converts 30% higher = 30% more money
Over the last year, PPC costs have grown 37% and are continually rising

-- SEO in Practice

Just like in the offline world, when you launch a business, you have to tell people about it. You can’t just open shop and hope people find out about you, right? A website works the same way. You need exposure, and since there are millions of people online, it is critically important to generate targeted exposure. SEO is one of the best online marketing methods to drive targeted traffic to your website, and Emphasize Design SEO programs provide precise and aggressive targeting tactics.

Search Engine Optimization is not a one-time effort that will glue your website to the top of search engines. Lucrative campaigns require continual monitoring and modification to ensure you are receiving top rankings, traffic and return on investment. Your competitors will not sit back idly and let you have all the glory, right?

Emphasize Design is confident that our SEO campaigns will allow you to obtain your share of qualified web traffic and convert them into buyers / customers. Furthermore, the cost of an Emphasize Design SEO campaign will quickly pay for itself dozens of times over.

What are the benefits of Emphasize Design SEO campaigns?

Significantly increase to your website traffic by improving search engine rankings
Campaign is fully designed, developed and monitored by Emphasize Design
Full disclosure of SEO methodologies
Only safe SEO practices implemented. Your site will never be black-flagged or banned
Precise and aggressive targeting tactics
SEO / organic rankings generate higher conversion rates than PPC sponsored ad placements
Inbound linking
Affordable long term vs. PPC campaigns
Local and regional targeting
Proven results

PPC

Emphasize Design | Pay Per Click (PPC)

Emphasize Design Pay Per Click

Pay-per-click campaigns are a useful online marketing tactic to generate immediate, targeted traffic to your website. PPC campaigns reach people when they are actively looking for information about products and services online through the use of strategic keywords and key-phrases relative to your industry. Ever notice the “sponsored links” section on the top and/or right-side of your Google searches? Companies pay for these top spots to direct the most traffic to their website, and believe us, it works.

What are the benefits of Pay Per Click (PPC) campaigns?

Pricing based on cost per click (CPC) means you pay only when a prospect actually clicks on your link – in other words, you pay only for results, not for exposure
No minimum spending requirement
Receive immediate results
Expanded reach through Google’s content network of websites, blogs, news pages, etc.
Industry specific keywords and key-phrases ensure targeted impressions and visits
Make informed decisions about keywords and key-phrases by analyzing analytic reports. Capitalize on top performing keywords and key-phrases
Review your ad’s performance to see where your ads appear, impressions, clicks, cost and conversion data
Local and regional targeting
Full flexibility - increase, decrease, or cease PPC marketing efforts whenever you want.

Most important with any online marketing campaign is the tracking and reporting of your marketing efforts. All Pay Per Click (PPC) campaigns come with Google Analytics, which extensively tracks and reports actionable information that can be used to maximize results. Analytic reports will answer the following questions:

Which marketing initiatives are most effective?
What are accurate traffic patterns / trends on my website?
Which customer and customer segments are most valuable?
Where are my visitors coming from and what do they do on my site?
How can my website convert more visitors into customers?
Which keywords resonate with prospects and lead to conversions?
Which online ad or creative is the most effective?
What site content are visitors most interested in?

Social Media

Emphasize Design | Social Media Marketing

Social media tools such as Facebook, Twitter and LinkedIn have become completely integrated into our daily routine, both professional and personally. Traditional methods of promotion are slowly phasing out as online marketing mediums continue to overtake and dominate. According to Universal McCann, 57% of adults in North America have joined a social network, making it the number one platform for creating and sharing content.

Emphasize Design Social Media Marketing, Social Networking, Facebook, Twitter, Vimeo, LinkedIn

Whether you currently utilize available social media tools or not, there is no denying their remarkable potential to reach an extended audience. Emphasize Design can generate effective social media campaigns that will quickly project your company online, engage, inform and market to consumers like no other medium can provide.

What are the benefits of social media marketing?

Expand your online reach
Connect with people globally
Effectively generate company, brand, product and/or service awareness
Boost traffic to your company website
Stay in close touch with your clients
Improves search engine performance

Don’t miss out on the large number of potential clients through social media marketing. Contact Emphasize Design to discuss and brainstorm your options.

Email Marketing

Emphasize Design | Email Marketing Campaigns

Emphasize Design Email Marketing Email marketing campaigns enable a company to manage mailing lists, create and broadcast newsletters, generate prospects through website sign-up forms, implement follow up auto responders, and most importantly, track everything through an analytics management system. Email newsletters are 100% customizable to your company and extremely effective.

What are the benefits of email marketing campaigns?

Boost customer communication
Receive referrals through email forwarding
Consistent with your brand identity (custom design)
Real-time analytic reporting. Who is opening, clicking, forwarding or deleting your emails?
Cost effective
Reliable, scheduled / automated delivery
Drive more traffic to your website
Quickly spread the word on product/service specials

Blog Design

Emphasize Design | Blog Design and Development

Emphasize Design Blog Design Thinking about integrating a blog with your company website? Blogs are an extremely effective online marketing technique as they quickly attract search engines, display your business personality and encourage customer participation and/or action.

A proper blog should be graphically consistent with your brand and identity and not let functionality suffer. Emphasize Design utilizes industry leading software and our design abilities to create your business an inviting, effective blog setup so you can speak to the world. If implemented and maintained correctly, blogs can attract dedicated audiences eager to share expertise, information and ideas.

Four effective ways to leverage your blog:

Create friend-sumers
Promote a company, product or service by creating a blog that features how-to advice, news and other information of interest to customers. Through the blog, visitors can post testimonials, feedback, questions and comments, plus participate in surveys. By taking an informal, non-sales approach, a company can interact with customers, gain useful feedback and build an online audience that can ultimately be directed to the company's main website or retail store (Jason. R Rich).
Provide exceptional customer support
While employees update and maintain your blog, users feed it with comments and also tap the knowledge of other users by reading past questions and interacting on the blog. If done correctly, this type of blogging can dramatically cut the cost of personalized technical support and customer service. Check the comments section for frequent users who can be recruited as bloggers to further increase your blog's content. They can also be asked to "host" certain threads or wikis to encourage dialogue on topics that need a little TLC (Jason. R Rich).
Increase your credibility
A blog is an ideal tool to position yourself as an expert in your field by sharing your thoughts, knowledge, experience and insight. Obtaining expert status can increase your earning potential, make it easier to land a new job or promotion, and help attract new customers (Jason. R Rich).
Gain more exposure
Ask independent bloggers to write reviews and articles about your company. Having your information published on different blogs builds your legitimacy and exposure. Also, it's often faster and easier for a business to get blog content (as opposed to traditional website content) listed with the major internet search engines (Jason. R Rich).

Professional Graphic Design | Corporate Branding and Identity

Emphasize Design | Graphic Design and Corporate Branding

Q: How can I stand out?

A: Professional graphic design, corporate branding and identity development

A professionally designed corporate brand and identity quickly defines your level of professionalism to potential customers. Not exactly an area you want to neglect. An effective image must be distinct, memorable and relevant to your industry. Click here to view Emphasize Design's graphic design portfolio.

The truth is that perception is reality when it comes to corporate identity. Despite how you intend for your company to be perceived, how your brand is actually viewed by customers is the reality your company must survive in. Hence why a professionally developed brand is critically important.

Creating the company image you desire is reliant on partnering with the right graphic design company. A company that takes the time to listen, learn and brainstorm the best possible concept to develop for your business.

Emphasize Design graphic design, corporate branding and identity services includes:

Logo design
Business card design
Brochure design
Poster design
Vehicle wrap design
Trade show display design
Proposal design
Flyer / advertisement design
Menu design
Catalogue design
and anything else design oriented

Video Production

Emphasize Design | Video Production

Q: What is the next level?

A: Video production

The importance of creating interactive, magnetic websites is growing each and every day. Elevate the experience for your customers, website visitors and staff members by integrating creative video throughout your site. Click here to view Emphasize Design's video production portfolio.

In addition to maintaining years of media production experience, Emphasize Design partners with some of the industries most qualified, passionate video production specialists to complete a wide range of projects, both on and offline. Our team combines passionate videographers, script-writers, producers and post production editors.

Where can you use professional media production?

Company intro videos
Product / service promotional videos
Safety / training / orientation videos
Live event videos

All web-integrated videos produced by Emphasize Design utilize the remarkable potential of video sites such as YouTube to increase awareness and traffic to your video and website. Some compelling statistics from YouTube as of 2009:

89.7 million unique monthly visitors
#4 largest audience on the web
#1 entertainment site on the web
Average user spends 2 hours and 38 minutes on the site each month

If you or your company is interested in completing any type of media production project, browse through some of our past work and contact Emphasize Design for further information.

Website Hosting and Domain Name Registration

Emphasize Design | Website Hosting and Domain Name Registration

Q: How do I get my site on the web?

A: Hosting and domain name registration

Emphasize Design offers reliable, secure and affordable hosting solutions. Our experience has led us to partner with the most qualified hosting companies, allowing us to provide premium hosting services to our clients.

Visiting a painfully slow website, or a website experiencing frequent failures and inconsistencies due to hosting issues will quickly detour potential customers straight to your competition. The importance of quality hosting is often overlooked and exchanged for affordability. Please take our advice on this one - allow Emphasize Design to provide your complete hosting solution.

Emphasize Design will assist in seeking, advising and securing the domain name(s) that will best benefit your business. Whether registering a Canadian domain name with a .ca, or any other domain such as a .com, .net, .org, we provide the option of registering any available domain extension.

Request a FREE Consultation

Q: I'm interested in learning what Emphasize Design can do for me and my company. What is the next step?

A: A no obligation, free proposal

Looking to get a little more information on your next project? Let Emphasize Design help by providing you with an online quote. Click on the link below for more information.

FREE Consultation