Internet Marketing - What's the deal?
With the majority of website traffic generated through search engines, having Emphasize Design create an online marketing campaign for your company website will increase visitors to your website guaranteed!! Through years of testing, Emphasize Design has discovered that the use of "AdWords" campaigns always produces the best results - meaning your website will always come up at the top of a search list. So, what is AdWords all about and how does it work?
Google AdWords reaches people when they are actively looking for information about products and services online, and sends targeted visitors directly to what the advertiser is offering. Ever seen companies under the "sponsored links" section while performing a Google search? Companies pay for those top spots to direct the most traffic to their website, and believe us, it works!! Pricing based on cost per click (CPC) means you pay only when a prospect actually clicks on your link – in other words, you pay only for results, not for exposure. Google cost-per-click model enables you to set and adjust the maximum price paid per keyword, so you can both control your campaign budget and influence your ad position. Because you specify a maximum daily budget – with continuous delivery each day up to a spending limit that you choose – and because rates are set based on market factors and your comfort level, you control both pricing and spend level. You must target the right keywords in order to get useful traffic to your site - Emphasize Design has the experience and understanding to generate the most effective possible marketing campaign for your company!
Most important with any online marketing campaign is the tracking and reporting of your marketing efforts! Fortunately, Emphasize is able to utilize a tool that will track all sorts of useful information and generate reports to ensure you are getting the most out of your online marketing campaign! The information generated will answer the following questions and will provide you with actionable information that you can use to increase your ROI by tracking cost data for all campaigns and combining that data with conversation information on a page-by-page basis:
For Executives:
- Which marketing initiatives are most effective?
- What are accurate traffic patterns/trends on my websites?
- Which customer and customer segments are most valuable?
For Marketing Professionals:
- Where are my visitors coming from and what do they do on my site?
- How can my website convert more visitors into customers?
- Which keywords resonate with prospects and lead to conversions?
- Which online ad or creative is the most effective?
For Content & Web Developers:
- Why do so many people leave my site without doing what I want?
- Are there website design elements that are turning visitors away?
- What site content are people most interested in?
